'DoT.Com' Evangelization through Facebook shares
July 29, 2019 at 12:37 p.m.
Facebook metrics revolve around likes and shares.
In short, if your post is liked or shared, more people — even those outside your immediate network — see what you have to say.
It’s kind of like the notion of six degrees of separation, which says any two people on earth are six or fewer acquaintance links apart.
Confused as to how this relates to evangelization?
Here goes nothing.
I’m “friends” with 636 people on Facebook. If I share a post from the Diocese of Trenton’s page with my personal network, those 636 people — many of whom are not directly connected with the DoT — have the potential to see that post.
What if just one of those people also shares the post that I shared? Voilá! It has the power to reach hundreds more individuals.
Easy peasy, right?
And that’s only two degrees of Facebook evangelization. Imagine if we got to six.
When you share the original content we are generating at the DoT, a window pops up that contains a confirmation of the action, as well as a place for you to add your own thoughts about what you are about to share. Therein lays some power.
You could recommend the content to your friends, review our work and express yourself in a way that I, posting as The Diocese of Trenton, cannot. And that carries a lot more weight with your circle of Facebook friends.
Once you hit submit, the post is broadcast on your timeline for all who are connected with you to see.
Likes, to a lesser extent, pull some people into your network from the periphery.
They are easier to do, but less valuable in the long run. To like a page or post is a quick way to show support, which is great! Everyone loves to be liked. But likes rarely lead to more engagement on a topic outside of those who already are fans. And with that, the evangelization chain normally stops at one degree of separation.
That’s good, but not great. With just a like, those in your circles who don’t yet call the Church their home, or those who are still searching for the path to God might not be reached.
So if you like what we are doing on the Diocese of Trenton account, why not share it? Instead of just giving us a thumbs up and moving on, help us evangelize and pass it on. Then your friends — and your friends’ friends — can engage with us, too.
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Facebook metrics revolve around likes and shares.
In short, if your post is liked or shared, more people — even those outside your immediate network — see what you have to say.
It’s kind of like the notion of six degrees of separation, which says any two people on earth are six or fewer acquaintance links apart.
Confused as to how this relates to evangelization?
Here goes nothing.
I’m “friends” with 636 people on Facebook. If I share a post from the Diocese of Trenton’s page with my personal network, those 636 people — many of whom are not directly connected with the DoT — have the potential to see that post.
What if just one of those people also shares the post that I shared? Voilá! It has the power to reach hundreds more individuals.
Easy peasy, right?
And that’s only two degrees of Facebook evangelization. Imagine if we got to six.
When you share the original content we are generating at the DoT, a window pops up that contains a confirmation of the action, as well as a place for you to add your own thoughts about what you are about to share. Therein lays some power.
You could recommend the content to your friends, review our work and express yourself in a way that I, posting as The Diocese of Trenton, cannot. And that carries a lot more weight with your circle of Facebook friends.
Once you hit submit, the post is broadcast on your timeline for all who are connected with you to see.
Likes, to a lesser extent, pull some people into your network from the periphery.
They are easier to do, but less valuable in the long run. To like a page or post is a quick way to show support, which is great! Everyone loves to be liked. But likes rarely lead to more engagement on a topic outside of those who already are fans. And with that, the evangelization chain normally stops at one degree of separation.
That’s good, but not great. With just a like, those in your circles who don’t yet call the Church their home, or those who are still searching for the path to God might not be reached.
So if you like what we are doing on the Diocese of Trenton account, why not share it? Instead of just giving us a thumbs up and moving on, help us evangelize and pass it on. Then your friends — and your friends’ friends — can engage with us, too.
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