St. Francis Medical Center’s parent organization has announced that it is now Trinity Health and revealed a new branding identity and strategy for the system that emphasizes more than ever a people-centered approach to its service to individuals and communities.

“We are proud that St. Francis Medical Center is a part of Trinity Health,” said Christy Stephenson, interim CEO and president. “As we celebrate this historic moment, the symbolism of our national system’s new logo inspires us. We are also proud of the way our ministry’s collaborations in the larger system serve not only to strengthen St. Francis’ ability to provide the highest quality care to our community,  but that our efforts help strengthen other affiliates’ ability to best serve those who rely on them, as well.”

Doing business as CHE Trinity Health since the May 2013 merger of Catholic Health East and the former ministry of Trinity Health, St. Francis Medical Center’s parent organization has finalized its name and fresh look as it moves past the post-merger integration phase into a strategic implementation phase focused on serving in a more people-centered way than ever before. A major goal continues to be strengthening local hospitals like St. Francis, which is located in Trenton, to ensure that they can continue to provide the best possible care to their communities, despite the challenges of an evolving health care environment.

St. Francis Medical Center and Trinity Health’s shared mission is rooted in the Gospel and fully representative of their Catholic identity and faith traditions. Trinity Health’s new purple and green logo depicts that mission symbolically, featuring a cross formed by the wings of four doves – symbols of love, peace and caring. Three purple doves, reflecting the Holy Trinity come together with a green dove, symbolizing the organization’s openness to new partners and new ideas.